Marketingová strategie podniku
Příručka se zabývá vybranými otázkami marketingu - výzkumem trhu, strategickou situační analýzou a projekcí.
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Bibliographic Details
- Main Author
- Document Type
- Books
- Physical Description
- 179 s.
- Published
-
Management Press,
1992
- Edition
- 1. vyd.
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