Psychologie reklamy
Příručka shrnuje základní poznatky o psychologických aspektech reklamy. Publikace přináší aktuální informace o reklamě, jejím působení a efektivnosti. Věnuje se například moderním směrům marketingové komunikace týkajícím se nových poznatků o účinnosti reklamy na internetu a sociálních sítích, neuromarketingu, významu emocí … full description
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Bibliographic Details
- Main Author
- Document Type
- Books
- Physical Description
- 360 stran : ilustrace (převážně barevné) ; 25 cm
- Published
-
Praha :
Grada Publishing,
2023
- Edition
- 5., rozšířené a aktualizované vydání
- Series
- Expert (Grada)
- Subjects
- Bibliography
- Obsahuje bibliografii a rejstřík
- ISBN
- 978-80-271-3654-4
Holdings
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| Availability | Status | Department | Collection | Location | Description | Note | Call # | |
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Charles University - Faculty of Arts Library
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Academy of Performing Arts in Prague - Libraries
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Charles University - Faculty of Social Sciences - Central Library
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Charles University - Faculty of Humanities - Library
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JABOK - The Institute of Social Pedagogy and Theology - Library
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Brno University of Technology - Central Library
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Masaryk University - Faculty of Social Studies - Central Library Brno
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Municipal Library in Bruntal
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University of West Bohemia - University Library - Economic Library in Cheb
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EKOKNV1255 | |||||
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Municipal Library Aš
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Silesian University in Opava - University Library in Karvina
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Municipal Library in Cesky Tesin
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Municipal Centre of Culture - Municipal Library in Susice
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Technical University of Liberec - University Library
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A 108083 | |||||
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University of Ostrava - University library
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C46502 | |||||
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VSB - Technical University of Ostrava - Central Library
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297414 | |||||
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Ostrava City Library
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University Library of the University of Pardubice
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111635 | |||||
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Jan Evangelista Purkyne University - Research Library Ústí nad Labem
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Tomas Bata University in Zlín - Library
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